AI SEO · Substance over hype · since 2015
since 2015
GEO. AEO. AIO. LLMO.
What is it actually called now?
A new acronym every week. The same question every week.
Our answer is boring and stable: we call it SEO. Define SEO properly and you do not need any of the new acronyms.
SEO is visibility management.
SEO is visibility management in every system that provides humans with answers. Whether the system is called Google, Bing, ChatGPT, Perplexity or something that arrives next week. The discipline stays the same. Only the surface changes.
Eight abbreviations, one discipline.
The current marketing zoo. Each acronym with a short translation and an honest take.
Search Engine Optimization
The classic since 1997. Everything that came later is essentially derived from it.
Generative Engine Optimization
SEO for generative systems like ChatGPT, Gemini, Perplexity.
Answer Engine Optimization
Coined back in 2019 for Featured Snippets. Now back in fashion.
AI Optimization
Sounds important, means the same as GEO.
Large Language Model Optimization
For people who prefer four letters over three.
Generative AI Optimization
In case GEO was too short.
Search Generative Experience
Google's own name for what is now called AI Overviews.
AI Engine Optimization
Yes, this one exists too.
Our stance
No panic.Just substance.
We set SEO fundamentals so you stay visible in Google, ChatGPT, Perplexity and whatever arrives next week.
Six principles that do not age.
What was true for Google in 2015 is true for ChatGPT in 2026. The substance of SEO does not change, only the surface does.
Entity Clarity
The system must understand unambiguously what your page is about. Who you are, what you offer, for whom. This was true for Google in 2015 and it is true for ChatGPT in 2026.
Semantic Structure
Clean heading hierarchy, thematic clusters, internal linking with intent. Whether a crawler or an LLM reads your page, the structure speaks to both.
E-E-A-T
Experience, Expertise, Authoritativeness, Trust. Google established it as the guardrail. LLMs use identical signals to decide whom to cite.
Citation-Readiness
Clear claims, verifiable facts, self-contained paragraphs. If a system is to use your content in an answer, it must be quotable.
Source Credibility
Mentions and links from other trusted sites. Works as a ranking factor in Google and as a training signal for LLMs.
Technical Hygiene
Crawlable, fast, machine-readable, structured. The minimum consensus across all search systems, regardless of how they operate in detail.
Four real shifts, worth taking seriously.
Even though the principles are stable, the surface does move. These four shifts are real, not just acronyms.
New observability
You now measure more than clicks from Google. Citations in ChatGPT, Perplexity and AI Overviews matter too. New tools, new KPIs.
Snippet architecture
Content is increasingly cited in small units instead of being clicked as a full page. That changes how you write paragraphs, headings and FAQs.
Structured data matters more
Schema.org, clean entity markup, FAQ schemas. What used to be a nice-to-have is now a ticket into the AI answer box.
Brand mentions as a signal
LLMs learn from training data. Who gets mentioned often, gets cited often. Brand PR and SEO are moving closer together.
Stay visible,
in every system.
If you want to know where you stand in ChatGPT, Perplexity and Google AI Overviews and what you can actually do about it, let's talk.
What we cover in the first call
- 01
How visible are you today in AI search systems?
- 02
Which SEO fundamentals already work, which are missing?
- 03
Which actions give you the biggest lever?
- 04
Do you need a workshop, an audit or ongoing support?
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