SEO Basics
For teams without SEO experience
4 hours · Remote or on-site
- How Google crawls, indexes and ranks content
- Understanding and matching search intent
- Keyword research with immediate impact
- On-page optimisation (meta data, headings, structure)
- Strategic internal linking
- Setting up and interpreting Google Search Console
- Understanding Core Web Vitals and mobile optimisation
- Recognising and avoiding the most common SEO mistakes
- Most important SEO tools overview
Included
90-day checklist + all frameworks and templates as PDF download

