SEO Training for SaaS
Remote & On-Site

Steer SEO strategically. Built for SaaS.

SaaS SEO workshops for product, growth and marketing teams. We show the mechanics behind it: how algorithms work, why brand authority wins across channels, and how to stay visible from trial to retention.

3

Formats from Basics to Enterprise

4–8h

Workshop duration per format

100 %

Focused on MRR, CAC and LTV

The SaaS trap

Exploding
acquisition costs.

Budgets flow into paid ads without lasting impact. SEO stays unused as a growth channel. Five typical patterns.

The reality

Paid ads without a foundation.

  • 01

    Rising CAC due to overpriced ad campaigns.

  • 02

    Dependence on a few expensive marketing channels.

  • 03

    Barely any organic visibility for product keywords.

  • 04

    Content that does not match the customer journey.

  • 05

    SEO results hard to measure against SaaS metrics.

The SaaS way out

Organic growth.

  • Significantly reduce CAC through organic traffic.

  • Strategically own feature-based keywords.

  • Optimize the content funnel for trial-to-paid conversion.

  • Make SEO impact on MRR and LTV measurable.

  • Strengthen retention with value-driven content.

Three Formats

From funnel entry
to enterprise scale.

Three formats, one clear logic: from feature keywords to multi-market SEO for established SaaS companies.

I

SaaS SEO Basics

For teams without SEO experience

  • Develop SaaS-specific keyword strategies
  • Understand feature-based content creation
  • Optimize landing pages for trials and demos
  • Conduct competitor analysis in the SaaS space
  • Map SEO metrics to SaaS KPIs
II

SaaS SEO Growth

For growing SaaS companies

  • Build a content funnel for trial-to-paid conversion
  • Optimize SEO for different pricing plans
  • Plan international SaaS SEO expansion
  • Reduce churn through content strategies
  • Build backlinks within the SaaS community
III

SaaS SEO Enterprise

For established SaaS companies

  • Multi-market and multi-language SEO strategy
  • Optimize technical SEO for SaaS platforms
  • Advanced ROI reporting and dashboards
  • Integrate account-based marketing with SEO
  • Scale your team and establish SEO processes
What every training includes

Not a generic
SEO training.

Four principles that set our SaaS workshops apart from classic SEO training.

01

SaaS-focused not generalist

We work with your metrics: MRR, CAC, LTV and your conversion funnels. Not with traffic for traffic's sake.

02

Directly actionable not roadmap-only

Concrete optimizations for your trial funnel to take away. Straight from the workshop into the next sprint.

03

Plain language not technical jargon

Growth-oriented strategies instead of technical SEO jargon. Product and growth teams on equal footing.

04

Long-term impact not tool tricks

Solid SaaS SEO know-how for sustainable growth, independent of the next tool hype.

Which format fits?

Three situations.
One matching format.

Find the right level for the current stage of your SaaS company.

01

Just starting with SaaS SEO?

Learn the fundamentals of feature keywords and trial optimization.

SaaS SEO Basics

02

On a growth trajectory?

Build content funnels and sustainable customer acquisition strategies.

SaaS SEO Growth

03

Ready to scale?

Establish multi-market expansion and advanced funnel optimization.

SaaS SEO Enterprise

Your next step

Organic growth,
measurable in the SaaS funnel.

In a free consultation, we figure out which format will improve SaaS customer acquisition sustainably.

We clarify this in 30 minutes

  • 01

    Where does your SaaS company stand on SEO?

  • 02

    Which SEO levers reduce CAC most effectively?

  • 03

    Which format fits your funnel and team size?

Book a free initial consultation